• App Design iPhone Mockup
  • CRM Dashboard Mockup
  • Branding Logo Mockup
  • App Dashboard Mockup
  • Atlas Branding Mockup
  • Finance Branding Mockup
  • Branding Logo Mockup
  • Branding Logo Mockup
  • Fintech Dashboard Mockup
  • Atlas Branding Mockup
  • Atlas Branding Mockup
  • Voice Dashboard Mockup
  • Groove Branding Mockup
  • Eleos Website Mockup
Photo of Jolene
Photo of Einav
Photo of Lee

Trusted by founders at companies that raised, scaled, and exited

  • Logo of Lenovo
  • Logo of Aporia
  • Logo of IBM
  • Logo of Cymbio

    Acquired By PayPal

  • Logo of Blings.io
  • Logo of Medallia
  • Logo of VOCA AI

    Acquired By Snap

  • Logo of SodaStream
  • Logo of Atlas
  • Logo of SecondNature
  • Logo of DSV

Embedding into early-stage teams as a fractional design leader - systems, strategic direction, and the decisions that keep products moving and teams aligned.

Clear Direction, Real Decisions.

Clear Direction, Real Decisions.

On-Demand Design Leadership

On-Demand Design Leadership

On-Demand
Design Leadership

A senior design leader embedded into
your team - setting direction, systems, and
clear standards teams actually execute on.

Most early-stage teams don't have a design problem.

They have a design leadership problem.

Most early-stage teams
don't have a design problem.
They have a design leadership problem.

Most early-stage teams
don't have a design problem.
They have a design leadership problem.

Most early-stage teams
don't have a design problem.
They have a design leadership problem.

You have designers. Maybe a junior hire, a freelancer, or an agency on retainer.
Work ships — but there's no clear direction. Stakeholders override decisions.
The product looks inconsistent. Sprints end and nobody's sure what got better.
That's not a talent problem. It's what happens when design has no one
accountable for direction.

Access premium, on-demand design services without

Access premium, on-demand design services

Direction before pixels

We align on what to build and why, before a single screen gets designed. No more wasted sprints or designing the wrong thing beautifully.

SUN

MON

TUE

WED

THU

FRI

SAT

This Week

$4,508.00

Systems that stop bottlenecks

Frameworks, workflows, and principles that let your team ship faster without design becoming the reason things slow down.

Standards your team easily follow

Design systems and principles built for your stage - clear enough that any designer can execute on them, strong enough to hold up as you grow.

Whatever your product needs -

I've Built It.

  • Complete Design System for Your Brand

  • Rapid MVP Prototyping

  • Investor-ready Pitch Decks

  • Go-to-Market Design Strategy

  • Rapid MVP Prototyping

  • Pixel-Perfect Product Design

  • Clear & Consistent Brand Identity

  • UX Deep Research & Audits

Who is it for?

Matan works with early-stage startups and SaaS companies that have passed product-market fit but haven't yet built a design function that can keep up with the pace of growth. Typically Seed or Series A, with a small team of designers (or a single generalist), where design decisions are either bottlenecked on the founder or inconsistently delegated to whoever is available.

The engagement is not a consulting retainer where someone reviews decks and sends a report. It's embedded leadership - showing up in Slack, in Figma, in sprint planning, making the calls that keep product moving and giving your team a clear standard to ship against.


Over 15 years, Matan has led design across product, brand, UX, and DesignOps for more than 100 companies - from Techstars-backed seed-stage ventures to established names like Lenovo, IBM, Medallia, and SodaStream. Several companies from that work have gone on to successful exits, including Voca AI (acquired by Snap for $70M) and Cymbio (acquired by PayPal).

Engagements typically run 60–90 days, structured as a monthly retainer or a dedicated sprint.
Work is done directly - no account managers, no junior handoffs. You work with Matan.
Communication happens in your existing tools, and the first deliverable is usually a design
leadership diagnosis: a clear view of where direction is missing and what to fix first.


To start, book a 30-minute structured call or submit a brief directly.

Where Strategy Meets Structure, Real Results Follow.

01 / Seamless Integration

02 / Diagnostic & Strategy

03 / Product Velocity

(01)

Plug-and-Play Leadership

I drop into your existing workflows instantly.

No onboarding drag, no HR cycles, and no hand-holding. You get an embedded, fractional VP-level operator focused on unblocking engineering teams and defining product clarity from day one.

Your Tools, Unified

Fast Slack communication, real-time project tracking, and direct access to your Figma design files. No complex new software for your team to learn.

Zero Friction Setup

I integrate on your terms - whether it's a fixed monthly strategic retainer or a dedicated sprint model. The focus is entirely on accelerating your current roadmap.

Immediate Velocity

By bypassing traditional agency overhead, we eliminate the loop game. You speak directly with a strategic expert executing and directing the work.

01 / Seamless Integration

02 / Diagnostic & Strategy

03 / Product Velocity

(01)

Plug-and-Play Leadership

I drop into your existing workflows instantly.
No onboarding drag, no HR cycles, and no hand-holding.
You get an embedded, fractional VP-level operator focused on unblocking engineering teams and defining product clarity
from day one.

Your Tools, Unified

Fast Slack communication, real-time project tracking, and direct access to your Figma design files. No complex new software for your team to learn.

Zero Friction Setup

I integrate on your terms - whether it's a fixed monthly strategic retainer or a dedicated sprint model. The focus is entirely on accelerating your current roadmap.

Immediate Velocity

By bypassing traditional agency overhead, we eliminate the loop game. You speak directly with the strategic expert executing and directing the work.

We've got you covered

From our services to our processes, you ask, we answer.
If you can’t find your question, feel free to reach out.

How do we get started?

We begin with a short call to understand your goals, scope, and timeline. From there, we define the right approach and move forward with clear alignment.

What types of projects do you take on?

We work across product design, brand design, Framer development, and web development—either as focused projects or ongoing support.

How does your design services work? Is it flexible?

It's pretty simple and very flexible: Need a small design update? We can do that quickly. Want to redesign your whole website? We're here for that too. Not sure what you need? We'll help you figure it out. You only pay for the work you need, when you need it. No long contracts or commitments. Just good design when you want it.

How long does a project usually take?

Timelines vary depending on scope and complexity. Smaller requests can be completed within days, while larger projects are planned and delivered in structured phases.

How will I stay updated on progress?

We'll have 1 weekly meeting for feedback and strategy sessions to ensure we're on the same page and to stay in sync. We're happy to have extra meetings too, but we prefer to spend most of our energy and time making progress on your project. We recommend using those extra meetings for urgent matters. Rest assured, we love keeping you in the loop with daily updates in Figma and async Slack & screen recordings!

What sets you apart from other creative agencies?

Matan stands out for its commitment to excellence, innovative approach, and a deep understanding of branding and UX/UI. Our team's passion for creativity and client-centric focus sets us apart in the industry.

Why not just hire a full-time designer?

Well, it's costly and finding the right person can be a challenge. Plus, you might not always have enough work to keep them busy. With our monthly plan, you get flexibility. Pause and resume your subscription as needed, so you only pay when there's work to be done. It's like having a design partner on call.

Still have questions?

Reach out and we’ll get back to you shortly.

  • Einav

    CEO @Voca AI (Acquired by Snap)

    At Voca AI, we worked with Matan on various projects - from the early stage to our successful exit. Matan was, and still is, our go-to choice for UX and design. I highly recommend Matan - he is a real pro!

  • Omer

    CEO @Wideview.io

    Matan consistently pushed us with his exceptional design skills and attention to details. His ability to transform concepts into visually stunning creations is nothing but short of remarkable.

  • Yonatan

    CEO @Blings.io

    We worked with Matan at Blings.io's initial stage. Everything Matan touched looked great, and it resulted in new clients and finally with an investment. Matan will be a great asset for any startup.

  • Jolene

    VP Marketing @Cymbio

    Matan is by far the most talented full-stack designer that I've ever had the pleasure to work with. He is skilled in every aspect, quick and detailed. We've built some truly incredible brands together and I am so thankful for his professionalism. Matan is truly one of a kind.

  • Lee

    VP BIZDEV @Brooks Keret

    Matan is a brilliant creative individual. He executes his vision in an exceptional manner and the results are shown! I love working with him and I highly recommend Matan to anybody who needs branding and creative ideas.

  • Hilla

    MD @Techstars TLV

    It was a pleasure working with Matan on both a personal and professional level. He did an amazing job designing to 20 different companies in such a short periods of time without compromising on quality and professionalism.

  • Eli

    Managing Director @Gate Ventures

    I had the pleasure of working with Matan on the development of my website, and the experience was exceptional. Matan is a true professional who combines technical expertise with a great eye for design and user experience. He was attentive to every detail, highly responsive, and made sure the final result exceeded my expectations. If you’re looking for someone talented and reliable to bring your vision to life, I highly recommend working with Matan!

  • Jens

    Manager @DACH

    Matan was always very switched on, a good listener, who is resourceful to deliver UI/UX and product designs with short turnaround. He implements great ideas, whether they origin from himself or others, making him a true team player.

  • Suzanne

    VP Marketing

    Matan easily combined creativity with practicality, producing designs that were not only relevant but also resonated well with our highly technical audience. We had strict guidelines regarding the type and style of designs we wanted for our brand, and Matan was always able to deliver wonderful work – from website pages, business cards, and blog designs to social media images and more – all with speed and professionalism.

Ready to stop guessing
about design?

Ready to stop guessing
about design?

30 minutes. Structured. No strings attached.

30 minutes. Structured. No strings attached.

30 minutes. Structured. No strings attached.

30 minutes. Structured. No strings attached.

Ready To Level-up
Your Brand?

Ready To Level-up
Your Brand?

Ready to Level-Up
Your Brand?

  • App Design iPhone Mockup
  • CRM Dashboard Mockup
  • Branding Logo Mockup
  • App Dashboard Mockup
  • Atlas Branding Mockup
  • Finance Branding Mockup
  • Branding Logo Mockup
  • Branding Logo Mockup
  • Fintech Dashboard Mockup
  • Atlas Branding Mockup
  • Atlas Branding Mockup
  • Voice Dashboard Mockup
  • Groove Branding Mockup
  • Eleos Website Mockup
Photo of Jolene
Photo of Einav
Photo of Lee

Trusted by founders at companies
that raised, scaled, and exited

Giving superpowers to modern teams

  • Logo of Lenovo
  • Logo of Aporia
  • Logo of IBM
  • Logo of Cymbio

    Acquired By PayPal

  • Logo of Blings.io
  • Logo of Medallia
  • Logo of VOCA AI

    Acquired By Snap

  • Logo of SodaStream
  • Logo of Atlas
  • Logo of SecondNature
  • Logo of DSV

Embedding into early-stage teams as
a fractional design leader - systems,
strategic direction, and the decisions that keep products moving and teams aligned.

Clear Direction,

Clear Direction,

On-Demand
Design Leadership

A senior design leader embedded into
your team - setting direction, systems, and
clear standards teams actually execute on.

Most early-stage teams don't have a design problem.

They have a design leadership problem.

Most early-stage teams
don't have a design problem.
They have a design leadership problem.

Most early-stage teams
don't have a design problem.
They have a design leadership problem.

You have designers. Maybe a junior hire, a freelancer, or an agency on retainer.
Work ships — but there's no clear direction. Stakeholders override decisions.
The product looks inconsistent. Sprints end and nobody's sure what got better.
That's not a talent problem. It's what happens when design has no one
accountable for direction.

Access premium, on-demand design services without

Access premium, on-demand design services

Direction before pixels

We align on what to build and why, before a single screen gets designed. No more wasted sprints or designing the wrong thing beautifully.

SUN

MON

TUE

WED

THU

FRI

SAT

This Week

$4,508.00

Systems that stop bottlenecks

Frameworks, workflows, and principles that let your team ship faster without design becoming the reason things slow down.

Standards your team easily follow

Design systems and principles built for your stage - clear enough that any designer can execute on them, strong enough to hold up as you grow.

Whatever your product needs -

I've Built It.

  • Complete Design System for Your Brand

  • Rapid MVP Prototyping

  • Investor-ready Pitch Decks

  • Go-to-Market Design Strategy

  • Rapid MVP Prototyping

  • Pixel-Perfect Product Design

  • Clear & Consistent Brand Identity

  • UX Deep Research & Audits

Who is it for?

Matan works with early-stage startups and SaaS companies that have passed product-market fit but haven't yet built a design function that can keep up with the pace of growth. Typically Seed or Series A, with a small team of designers (or a single generalist), where design decisions are either bottlenecked on the founder or inconsistently delegated to whoever is available.

The engagement is not a consulting retainer where someone reviews decks and sends a report. It's embedded leadership - showing up in Slack, in Figma, in sprint planning, making the calls that keep product moving and giving your team a clear standard to ship against.


Over 15 years, Matan has led design across product, brand, UX, and DesignOps for more than 100 companies - from Techstars-backed seed-stage ventures to established names like Lenovo, IBM, Medallia, and SodaStream. Several companies from that work have gone on to successful exits, including Voca AI (acquired by Snap for $70M) and Cymbio (acquired by PayPal).

Engagements typically run 60–90 days, structured as a monthly retainer or a dedicated sprint.
Work is done directly - no account managers, no junior handoffs. You work with Matan.
Communication happens in your existing tools, and the first deliverable is usually a design
leadership diagnosis: a clear view of where direction is missing and what to fix first.


To start, book a 30-minute structured call or submit a brief directly.

Where Strategy Meets Structure, Real Results Follow.

01 / Seamless Integration

02 / Diagnostic & Strategy

03 / Product Velocity

(01)

Plug-and-Play Leadership

I drop into your existing workflows instantly.
No onboarding drag, no HR cycles, and no hand-holding.
You get an embedded, fractional VP-level operator focused on unblocking engineering teams and defining product clarity
from day one.

Your Tools, Unified

Fast Slack communication, real-time project tracking, and direct access to your Figma design files. No complex new software for your team to learn.

Zero Friction Setup

I integrate on your terms - whether it's a fixed monthly strategic retainer or a dedicated sprint model. The focus is entirely on accelerating your current roadmap.

Immediate Velocity

By bypassing traditional agency overhead, we eliminate the loop game. You speak directly with the strategic expert executing and directing the work.

We've got you covered

From our services to our processes,
you ask, we answer. If you can’t find
your question, feel free to reach out.

How do we get started?

We begin with a short call to understand your goals, scope, and timeline. From there, we define the right approach and move forward with clear alignment.

What types of projects do you take on?

We work across product design, brand design, Framer development, and web development—either as focused projects or ongoing support.

How does your design services work? Is it flexible?

It's pretty simple and very flexible: Need a small design update? We can do that quickly. Want to redesign your whole website? We're here for that too. Not sure what you need? We'll help you figure it out. You only pay for the work you need, when you need it. No long contracts or commitments. Just good design when you want it.

How long does a project usually take?

Timelines vary depending on scope and complexity. Smaller requests can be completed within days, while larger projects are planned and delivered in structured phases.

How will I stay updated on progress?

We'll have 1 weekly meeting for feedback and strategy sessions to ensure we're on the same page and to stay in sync. We're happy to have extra meetings too, but we prefer to spend most of our energy and time making progress on your project. We recommend using those extra meetings for urgent matters. Rest assured, we love keeping you in the loop with daily updates in Figma and async Slack & screen recordings!

What sets you apart from other creative agencies?

Matan stands out for its commitment to excellence, innovative approach, and a deep understanding of branding and UX/UI. Our team's passion for creativity and client-centric focus sets us apart in the industry.

Why not just hire a full-time designer?

Well, it's costly and finding the right person can be a challenge. Plus, you might not always have enough work to keep them busy. With our monthly plan, you get flexibility. Pause and resume your subscription as needed, so you only pay when there's work to be done. It's like having a design partner on call.

Still have questions?

Reach out and we’ll get back to you shortly.

  • Einav

    CEO @Voca AI (Acquired by Snap)

    At Voca AI, we worked with Matan on various projects - from the early stage to our successful exit. Matan was, and still is, our go-to choice for UX and design. I highly recommend Matan - he is a real pro!

  • Omer

    CEO @Wideview.io

    Matan consistently pushed us with his exceptional design skills and attention to details. His ability to transform concepts into visually stunning creations is nothing but short of remarkable.

  • Yonatan

    CEO @Blings.io

    We worked with Matan at Blings.io's initial stage. Everything Matan touched looked great, and it resulted in new clients and finally with an investment. Matan will be a great asset for any startup.

  • Jolene

    VP Marketing @Cymbio

    Matan is by far the most talented full-stack designer that I've ever had the pleasure to work with. He is skilled in every aspect, quick and detailed. We've built some truly incredible brands together and I am so thankful for his professionalism. Matan is truly one of a kind.

  • Lee

    VP BIZDEV @Brooks Keret

    Matan is a brilliant creative individual. He executes his vision in an exceptional manner and the results are shown! I love working with him and I highly recommend Matan to anybody who needs branding and creative ideas.

  • Hilla

    MD @Techstars TLV

    It was a pleasure working with Matan on both a personal and professional level. He did an amazing job designing to 20 different companies in such a short periods of time without compromising on quality and professionalism.

  • Eli

    Managing Director @Gate Ventures

    I had the pleasure of working with Matan on the development of my website, and the experience was exceptional. Matan is a true professional who combines technical expertise with a great eye for design and user experience. He was attentive to every detail, highly responsive, and made sure the final result exceeded my expectations. If you’re looking for someone talented and reliable to bring your vision to life, I highly recommend working with Matan!

  • Jens

    Manager @DACH

    Matan was always very switched on, a good listener, who is resourceful to deliver UI/UX and product designs with short turnaround. He implements great ideas, whether they origin from himself or others, making him a true team player.

  • Suzanne

    VP Marketing

    Matan easily combined creativity with practicality, producing designs that were not only relevant but also resonated well with our highly technical audience. We had strict guidelines regarding the type and style of designs we wanted for our brand, and Matan was always able to deliver wonderful work – from website pages, business cards, and blog designs to social media images and more – all with speed and professionalism.

Ready to stop guessing
about design?

30 minutes. Structured. No strings attached.

30 minutes. Structured. No strings attached.

Ready to Level-Up
Your Brand?

Ready to Level-Up
Your Brand?