Trusted by founders at companies that raised, scaled, and exited
Acquired By PayPal
Acquired By Snap
Embedding into early-stage teams asa fractional design leader - systems, strategic direction, and the decisions that keep products moving and teams aligned.
Clear Direction, Real Decisions.
On-Demand Design Leadership
On-Demand
Design Leadership
A senior design leader embedded into
your team - setting direction, systems, and
clear standards teams actually execute on.
Most early-stage teams don't have a design problem.
They have a design leadership problem.
Most early-stage teams
don't have a design problem.
They have a design leadership problem.
Most early-stage teams
don't have a design problem.
They have a design leadership problem.
Most early-stage teams
don't have a design problem.
They have a design leadership problem.
You have designers. Maybe a junior hire, a freelancer, or an agency on retainer.
Work ships — but there's no clear direction. Stakeholders override decisions.
The product looks inconsistent. Sprints end and nobody's sure what got better.
That's not a talent problem. It's what happens when design has no one
accountable for direction.
Access premium, on-demand design services without
Access premium, on-demand design services
Direction before pixels
We align on what to build and why - before a single screen gets designed. No more wasted sprints, no more designing the wrong thing beautifully.
SUN
MON
TUE
WED
THU
FRI
SAT
This Week
$4,508.00
Systems that stop the bottleneck
Frameworks, workflows, and principles that let your team ship faster without design becoming the reason things slow down.
Standards your team actually ships against
Design systems and principles built for your stage - clear enough that any designer can execute on them, strong enough to hold up as you grow.
Whatever your product needs -
I've Built It.
Complete Design System for Your Brand
Rapid MVP Prototyping
Investor-ready Pitch Decks
Go-to-Market Design Strategy
Rapid MVP Prototyping
Pixel-Perfect Product Design
Clear & Consistent Brand Identity
UX Deep Research & Audits
Where Strategy Meets Structure, Real Results Follow.
01 / Seamless Integration
02 / Diagnostic & Strategy
03 / Product Velocity
(01)
Plug-and-Play Leadership
I drop into your existing workflows instantly.
No onboarding drag, no HR cycles, and no hand-holding. You get an embedded, fractional VP-level operator focused on unblocking engineering teams and defining product clarity from day one.
Your Tools, Unified
Fast Slack communication, real-time project tracking, and direct access to your Figma design files. No complex new software for your team to learn.
Zero Friction Setup
I integrate on your terms - whether it's a fixed monthly strategic retainer or a dedicated sprint model. The focus is entirely on accelerating your current roadmap.
Immediate Velocity
By bypassing traditional agency overhead, we eliminate the loop game. You speak directly with the strategic expert executing and directing the work.
01 / Seamless Integration
02 / Diagnostic & Strategy
03 / Product Velocity
(01)
Plug-and-Play Leadership
I drop into your existing workflows instantly.
No onboarding drag, no HR cycles, and no hand-holding.
You get an embedded, fractional VP-level operator focused on unblocking engineering teams and defining product clarity
from day one.
Your Tools, Unified
Fast Slack communication, real-time project tracking, and direct access to your Figma design files. No complex new software for your team to learn.
Zero Friction Setup
I integrate on your terms - whether it's a fixed monthly strategic retainer or a dedicated sprint model. The focus is entirely on accelerating your current roadmap.
Immediate Velocity
By bypassing traditional agency overhead, we eliminate the loop game. You speak directly with the strategic expert executing and directing the work.
Design Leadership In Action
Selected work includes companies later acquired by global players like PayPal & Snap
Ready to stop guessing
about design?
Ready to stop guessing
about design?
30 minutes. Structured. No strings attached.
30 minutes. Structured. No strings attached.
30 minutes. Structured. No strings attached.
30 minutes. Structured. No strings attached.
Ready To Level-up
Your Brand?
Ready To Level-up
Your Brand?
Ready to Level-Up
Your Brand?
What Founders Say About Having
A Design Leader In The Room
Hear how founders and teams describe working with an embedded design leader.
Einav
CEO @Voca AI (Acquired by Snap)
At Voca AI, we worked with Matan on various projects - from the early stage to our successful exit. Matan was, and still is, our go-to choice for UX and design. I highly recommend Matan - he is a real pro!
Omer
CEO @Wideview.io
Matan consistently pushed us with his exceptional design skills and attention to details. His ability to transform concepts into visually stunning creations is nothing but short of remarkable.
Yonatan
CEO @Blings.io
We worked with Matan at Blings.io's initial stage. Everything Matan touched looked great, and it resulted in new clients and finally with an investment. Matan will be a great asset for any startup.
Jolene
VP Marketing @Cymbio
Matan is by far the most talented full-stack designer that I've ever had the pleasure to work with. He is skilled in every aspect, quick and detailed. We've built some truly incredible brands together and I am so thankful for his professionalism. Matan is truly one of a kind.
Lee
VP BIZDEV @Brooks Keret
Matan is a brilliant creative individual. He executes his vision in an exceptional manner and the results are shown! I love working with him and I highly recommend Matan to anybody who needs branding and creative ideas.
Hilla
MD @Techstars TLV
It was a pleasure working with Matan on both a personal and professional level. He did an amazing job designing to 20 different companies in such a short periods of time without compromising on quality and professionalism.
Eli
Managing Director @Gate Ventures
I had the pleasure of working with Matan on the development of my website, and the experience was exceptional. Matan is a true professional who combines technical expertise with a great eye for design and user experience. He was attentive to every detail, highly responsive, and made sure the final result exceeded my expectations. If you’re looking for someone talented and reliable to bring your vision to life, I highly recommend working with Matan!
Jens
Manager @DACH
Matan was always very switched on, a good listener, who is resourceful to deliver UI/UX and product designs with short turnaround. He implements great ideas, whether they origin from himself or others, making him a true team player.
Suzanne
VP Marketing
Matan easily combined creativity with practicality, producing designs that were not only relevant but also resonated well with our highly technical audience. We had strict guidelines regarding the type and style of designs we wanted for our brand, and Matan was always able to deliver wonderful work – from website pages, business cards, and blog designs to social media images and more – all with speed and professionalism.
Einav
CEO @Voca AI (Acquired by Snap)
At Voca AI, we worked with Matan on various projects - from the early stage to our successful exit. Matan was, and still is, our go-to choice for UX and design. I highly recommend Matan - he is a real pro!
Omer
CEO @Wideview.io
Matan consistently pushed us with his exceptional design skills and attention to details. His ability to transform concepts into visually stunning creations is nothing but short of remarkable.
Yonatan
CEO @Blings.io
We worked with Matan at Blings.io's initial stage. Everything Matan touched looked great, and it resulted in new clients and finally with an investment. Matan will be a great asset for any startup.
Jolene
VP Marketing @Cymbio
Matan is by far the most talented full-stack designer that I've ever had the pleasure to work with. He is skilled in every aspect, quick and detailed. We've built some truly incredible brands together and I am so thankful for his professionalism. Matan is truly one of a kind.
Lee
VP BIZDEV @Brooks Keret
Matan is a brilliant creative individual. He executes his vision in an exceptional manner and the results are shown! I love working with him and I highly recommend Matan to anybody who needs branding and creative ideas.
Hilla
MD @Techstars TLV
It was a pleasure working with Matan on both a personal and professional level. He did an amazing job designing to 20 different companies in such a short periods of time without compromising on quality and professionalism.
Eli
Managing Director @Gate Ventures
I had the pleasure of working with Matan on the development of my website, and the experience was exceptional. Matan is a true professional who combines technical expertise with a great eye for design and user experience. He was attentive to every detail, highly responsive, and made sure the final result exceeded my expectations. If you’re looking for someone talented and reliable to bring your vision to life, I highly recommend working with Matan!
Jens
Manager @DACH
Matan was always very switched on, a good listener, who is resourceful to deliver UI/UX and product designs with short turnaround. He implements great ideas, whether they origin from himself or others, making him a true team player.
Suzanne
VP Marketing
Matan easily combined creativity with practicality, producing designs that were not only relevant but also resonated well with our highly technical audience. We had strict guidelines regarding the type and style of designs we wanted for our brand, and Matan was always able to deliver wonderful work – from website pages, business cards, and blog designs to social media images and more – all with speed and professionalism.
Einav
CEO @Voca AI (Acquired by Snap)
At Voca AI, we worked with Matan on various projects - from the early stage to our successful exit. Matan was, and still is, our go-to choice for UX and design. I highly recommend Matan - he is a real pro!
Omer
CEO @Wideview.io
Matan consistently pushed us with his exceptional design skills and attention to details. His ability to transform concepts into visually stunning creations is nothing but short of remarkable.
Yonatan
CEO @Blings.io
We worked with Matan at Blings.io's initial stage. Everything Matan touched looked great, and it resulted in new clients and finally with an investment. Matan will be a great asset for any startup.
Jolene
VP Marketing @Cymbio
Matan is by far the most talented full-stack designer that I've ever had the pleasure to work with. He is skilled in every aspect, quick and detailed. We've built some truly incredible brands together and I am so thankful for his professionalism. Matan is truly one of a kind.
Lee
VP BIZDEV @Brooks Keret
Matan is a brilliant creative individual. He executes his vision in an exceptional manner and the results are shown! I love working with him and I highly recommend Matan to anybody who needs branding and creative ideas.
Hilla
MD @Techstars TLV
It was a pleasure working with Matan on both a personal and professional level. He did an amazing job designing to 20 different companies in such a short periods of time without compromising on quality and professionalism.
Eli
Managing Director @Gate Ventures
I had the pleasure of working with Matan on the development of my website, and the experience was exceptional. Matan is a true professional who combines technical expertise with a great eye for design and user experience. He was attentive to every detail, highly responsive, and made sure the final result exceeded my expectations. If you’re looking for someone talented and reliable to bring your vision to life, I highly recommend working with Matan!
Jens
Manager @DACH
Matan was always very switched on, a good listener, who is resourceful to deliver UI/UX and product designs with short turnaround. He implements great ideas, whether they origin from himself or others, making him a true team player.
Suzanne
VP Marketing
Matan easily combined creativity with practicality, producing designs that were not only relevant but also resonated well with our highly technical audience. We had strict guidelines regarding the type and style of designs we wanted for our brand, and Matan was always able to deliver wonderful work – from website pages, business cards, and blog designs to social media images and more – all with speed and professionalism.
Einav
CEO @Voca AI (Acquired by Snap)
At Voca AI, we worked with Matan on various projects - from the early stage to our successful exit. Matan was, and still is, our go-to choice for UX and design. I highly recommend Matan - he is a real pro!
Omer
CEO @Wideview.io
Matan consistently pushed us with his exceptional design skills and attention to details. His ability to transform concepts into visually stunning creations is nothing but short of remarkable.
Yonatan
CEO @Blings.io
We worked with Matan at Blings.io's initial stage. Everything Matan touched looked great, and it resulted in new clients and finally with an investment. Matan will be a great asset for any startup.
Jolene
VP Marketing @Cymbio
Matan is by far the most talented full-stack designer that I've ever had the pleasure to work with. He is skilled in every aspect, quick and detailed. We've built some truly incredible brands together and I am so thankful for his professionalism. Matan is truly one of a kind.
Lee
VP BIZDEV @Brooks Keret
Matan is a brilliant creative individual. He executes his vision in an exceptional manner and the results are shown! I love working with him and I highly recommend Matan to anybody who needs branding and creative ideas.
Hilla
MD @Techstars TLV
It was a pleasure working with Matan on both a personal and professional level. He did an amazing job designing to 20 different companies in such a short periods of time without compromising on quality and professionalism.
Eli
Managing Director @Gate Ventures
I had the pleasure of working with Matan on the development of my website, and the experience was exceptional. Matan is a true professional who combines technical expertise with a great eye for design and user experience. He was attentive to every detail, highly responsive, and made sure the final result exceeded my expectations. If you’re looking for someone talented and reliable to bring your vision to life, I highly recommend working with Matan!
Jens
Manager @DACH
Matan was always very switched on, a good listener, who is resourceful to deliver UI/UX and product designs with short turnaround. He implements great ideas, whether they origin from himself or others, making him a true team player.
Suzanne
VP Marketing
Matan easily combined creativity with practicality, producing designs that were not only relevant but also resonated well with our highly technical audience. We had strict guidelines regarding the type and style of designs we wanted for our brand, and Matan was always able to deliver wonderful work – from website pages, business cards, and blog designs to social media images and more – all with speed and professionalism.
Trusted by founders at companies
that raised, scaled, and exited
Giving superpowers to modern teams
Acquired By PayPal
Acquired By Snap
Embedding into early-stage teams as
a fractional design leader - systems,
strategic direction, and the decisions that keep products moving and teams aligned.
Clear Direction,
Clear Direction,
On-Demand
Design Leadership
A senior design leader embedded into
your team - setting direction, systems, and
clear standards teams actually execute on.
Most early-stage teams don't have a design problem.
They have a design leadership problem.
Most early-stage teams
don't have a design problem.
They have a design leadership problem.
Most early-stage teams
don't have a design problem.
They have a design leadership problem.
You have designers. Maybe a junior hire, a freelancer, or an agency on retainer.
Work ships — but there's no clear direction. Stakeholders override decisions.
The product looks inconsistent. Sprints end and nobody's sure what got better.
That's not a talent problem. It's what happens when design has no one
accountable for direction.
Access premium, on-demand design services without
Access premium, on-demand design services
Direction before pixels
We align on what to build and why - before a single screen gets designed. No more wasted sprints, no more designing the wrong thing beautifully.
SUN
MON
TUE
WED
THU
FRI
SAT
This Week
$4,508.00
Systems that stop the bottleneck
Frameworks, workflows, and principles that let your team ship faster without design becoming the reason things slow down.
Standards your team actually ships against
Design systems and principles built for your stage - clear enough that any designer can execute on them, strong enough to hold up as you grow.
Whatever your product needs -
I've Built It.
Complete Design System for Your Brand
Rapid MVP Prototyping
Investor-ready Pitch Decks
Go-to-Market Design Strategy
Rapid MVP Prototyping
Pixel-Perfect Product Design
Clear & Consistent Brand Identity
UX Deep Research & Audits
Where Strategy Meets Structure, Real Results Follow.
01 / Seamless Integration
02 / Diagnostic & Strategy
03 / Product Velocity
(01)
Plug-and-Play Leadership
I drop into your existing workflows instantly.
No onboarding drag, no HR cycles, and no hand-holding.
You get an embedded, fractional VP-level operator focused on unblocking engineering teams and defining product clarity
from day one.
Your Tools, Unified
Fast Slack communication, real-time project tracking, and direct access to your Figma design files. No complex new software for your team to learn.
Zero Friction Setup
I integrate on your terms - whether it's a fixed monthly strategic retainer or a dedicated sprint model. The focus is entirely on accelerating your current roadmap.
Immediate Velocity
By bypassing traditional agency overhead, we eliminate the loop game. You speak directly with the strategic expert executing and directing the work.
Design Leadership
In Action
Selected work includes companies later acquired by global players like PayPal & Snap.
Ready to stop guessing
about design?
30 minutes. Structured. No strings attached.
30 minutes. Structured. No strings attached.
Ready to Level-Up
Your Brand?
Ready to Level-Up
Your Brand?
What Founders Say About A Design Leader
In The Room
Hear how founders and teams describe working with an embedded design leader.
Einav
CEO @Voca AI (Acquired by Snap)
At Voca AI, we worked with Matan on various projects - from the early stage to our successful exit. Matan was, and still is, our go-to choice for UX and design. I highly recommend Matan - he is a real pro!
Omer
CEO @Wideview.io
Matan consistently pushed us with his exceptional design skills and attention to details. His ability to transform concepts into visually stunning creations is nothing but short of remarkable.
Yonatan
CEO @Blings.io
We worked with Matan at Blings.io's initial stage. Everything Matan touched looked great, and it resulted in new clients and finally with an investment. Matan will be a great asset for any startup.
Jolene
VP Marketing @Cymbio
Matan is by far the most talented full-stack designer that I've ever had the pleasure to work with. He is skilled in every aspect, quick and detailed. We've built some truly incredible brands together and I am so thankful for his professionalism. Matan is truly one of a kind.
Lee
VP BIZDEV @Brooks Keret
Matan is a brilliant creative individual. He executes his vision in an exceptional manner and the results are shown! I love working with him and I highly recommend Matan to anybody who needs branding and creative ideas.
Hilla
MD @Techstars TLV
It was a pleasure working with Matan on both a personal and professional level. He did an amazing job designing to 20 different companies in such a short periods of time without compromising on quality and professionalism.
Eli
Managing Director @Gate Ventures
I had the pleasure of working with Matan on the development of my website, and the experience was exceptional. Matan is a true professional who combines technical expertise with a great eye for design and user experience. He was attentive to every detail, highly responsive, and made sure the final result exceeded my expectations. If you’re looking for someone talented and reliable to bring your vision to life, I highly recommend working with Matan!
Jens
Manager @DACH
Matan was always very switched on, a good listener, who is resourceful to deliver UI/UX and product designs with short turnaround. He implements great ideas, whether they origin from himself or others, making him a true team player.
Suzanne
VP Marketing
Matan easily combined creativity with practicality, producing designs that were not only relevant but also resonated well with our highly technical audience. We had strict guidelines regarding the type and style of designs we wanted for our brand, and Matan was always able to deliver wonderful work – from website pages, business cards, and blog designs to social media images and more – all with speed and professionalism.
Einav
CEO @Voca AI (Acquired by Snap)
At Voca AI, we worked with Matan on various projects - from the early stage to our successful exit. Matan was, and still is, our go-to choice for UX and design. I highly recommend Matan - he is a real pro!
Omer
CEO @Wideview.io
Matan consistently pushed us with his exceptional design skills and attention to details. His ability to transform concepts into visually stunning creations is nothing but short of remarkable.
Yonatan
CEO @Blings.io
We worked with Matan at Blings.io's initial stage. Everything Matan touched looked great, and it resulted in new clients and finally with an investment. Matan will be a great asset for any startup.
Jolene
VP Marketing @Cymbio
Matan is by far the most talented full-stack designer that I've ever had the pleasure to work with. He is skilled in every aspect, quick and detailed. We've built some truly incredible brands together and I am so thankful for his professionalism. Matan is truly one of a kind.
Lee
VP BIZDEV @Brooks Keret
Matan is a brilliant creative individual. He executes his vision in an exceptional manner and the results are shown! I love working with him and I highly recommend Matan to anybody who needs branding and creative ideas.
Hilla
MD @Techstars TLV
It was a pleasure working with Matan on both a personal and professional level. He did an amazing job designing to 20 different companies in such a short periods of time without compromising on quality and professionalism.
Eli
Managing Director @Gate Ventures
I had the pleasure of working with Matan on the development of my website, and the experience was exceptional. Matan is a true professional who combines technical expertise with a great eye for design and user experience. He was attentive to every detail, highly responsive, and made sure the final result exceeded my expectations. If you’re looking for someone talented and reliable to bring your vision to life, I highly recommend working with Matan!
Jens
Manager @DACH
Matan was always very switched on, a good listener, who is resourceful to deliver UI/UX and product designs with short turnaround. He implements great ideas, whether they origin from himself or others, making him a true team player.
Suzanne
VP Marketing
Matan easily combined creativity with practicality, producing designs that were not only relevant but also resonated well with our highly technical audience. We had strict guidelines regarding the type and style of designs we wanted for our brand, and Matan was always able to deliver wonderful work – from website pages, business cards, and blog designs to social media images and more – all with speed and professionalism.
Einav
CEO @Voca AI (Acquired by Snap)
At Voca AI, we worked with Matan on various projects - from the early stage to our successful exit. Matan was, and still is, our go-to choice for UX and design. I highly recommend Matan - he is a real pro!
Omer
CEO @Wideview.io
Matan consistently pushed us with his exceptional design skills and attention to details. His ability to transform concepts into visually stunning creations is nothing but short of remarkable.
Yonatan
CEO @Blings.io
We worked with Matan at Blings.io's initial stage. Everything Matan touched looked great, and it resulted in new clients and finally with an investment. Matan will be a great asset for any startup.
Jolene
VP Marketing @Cymbio
Matan is by far the most talented full-stack designer that I've ever had the pleasure to work with. He is skilled in every aspect, quick and detailed. We've built some truly incredible brands together and I am so thankful for his professionalism. Matan is truly one of a kind.
Lee
VP BIZDEV @Brooks Keret
Matan is a brilliant creative individual. He executes his vision in an exceptional manner and the results are shown! I love working with him and I highly recommend Matan to anybody who needs branding and creative ideas.
Hilla
MD @Techstars TLV
It was a pleasure working with Matan on both a personal and professional level. He did an amazing job designing to 20 different companies in such a short periods of time without compromising on quality and professionalism.
Eli
Managing Director @Gate Ventures
I had the pleasure of working with Matan on the development of my website, and the experience was exceptional. Matan is a true professional who combines technical expertise with a great eye for design and user experience. He was attentive to every detail, highly responsive, and made sure the final result exceeded my expectations. If you’re looking for someone talented and reliable to bring your vision to life, I highly recommend working with Matan!
Jens
Manager @DACH
Matan was always very switched on, a good listener, who is resourceful to deliver UI/UX and product designs with short turnaround. He implements great ideas, whether they origin from himself or others, making him a true team player.
Suzanne
VP Marketing
Matan easily combined creativity with practicality, producing designs that were not only relevant but also resonated well with our highly technical audience. We had strict guidelines regarding the type and style of designs we wanted for our brand, and Matan was always able to deliver wonderful work – from website pages, business cards, and blog designs to social media images and more – all with speed and professionalism.
Einav
CEO @Voca AI (Acquired by Snap)
At Voca AI, we worked with Matan on various projects - from the early stage to our successful exit. Matan was, and still is, our go-to choice for UX and design. I highly recommend Matan - he is a real pro!
Omer
CEO @Wideview.io
Matan consistently pushed us with his exceptional design skills and attention to details. His ability to transform concepts into visually stunning creations is nothing but short of remarkable.
Yonatan
CEO @Blings.io
We worked with Matan at Blings.io's initial stage. Everything Matan touched looked great, and it resulted in new clients and finally with an investment. Matan will be a great asset for any startup.
Jolene
VP Marketing @Cymbio
Matan is by far the most talented full-stack designer that I've ever had the pleasure to work with. He is skilled in every aspect, quick and detailed. We've built some truly incredible brands together and I am so thankful for his professionalism. Matan is truly one of a kind.
Lee
VP BIZDEV @Brooks Keret
Matan is a brilliant creative individual. He executes his vision in an exceptional manner and the results are shown! I love working with him and I highly recommend Matan to anybody who needs branding and creative ideas.
Hilla
MD @Techstars TLV
It was a pleasure working with Matan on both a personal and professional level. He did an amazing job designing to 20 different companies in such a short periods of time without compromising on quality and professionalism.
Eli
Managing Director @Gate Ventures
I had the pleasure of working with Matan on the development of my website, and the experience was exceptional. Matan is a true professional who combines technical expertise with a great eye for design and user experience. He was attentive to every detail, highly responsive, and made sure the final result exceeded my expectations. If you’re looking for someone talented and reliable to bring your vision to life, I highly recommend working with Matan!
Jens
Manager @DACH
Matan was always very switched on, a good listener, who is resourceful to deliver UI/UX and product designs with short turnaround. He implements great ideas, whether they origin from himself or others, making him a true team player.
Suzanne
VP Marketing
Matan easily combined creativity with practicality, producing designs that were not only relevant but also resonated well with our highly technical audience. We had strict guidelines regarding the type and style of designs we wanted for our brand, and Matan was always able to deliver wonderful work – from website pages, business cards, and blog designs to social media images and more – all with speed and professionalism.